Candle
& Quill
I was tasked with developing the brand identity for a company devoted to providing coaching resources for writers, guided by the editorial expertise of an award-winning team of academics.
One of Candle & Quill’s main missions is to help young writers craft unique, personal essays, narratives and writing solutions to help attract the attention of college admissions teams.
Logo Design
I developed the bold graphic quill/flame as a primary icon to help identify Candle & Quill. I chose traditional Typewriter font in homage to antique printing of classic literature.
Website Design
The goal for the Candle & Quill website (candleandquill.net) was to create an experience that reflects the artistry of writing; simple and serene, but not stuffy. It promotes the expertise of the Candle & Quill staff and helps connect aspiring writers with the resources to help them excel in their craft.
Business Cards And Letterhead
Sophisticated and poignant, I used the powerful flame/quill graphic on a simple black field as a dramatic icon to attract interest and evoke passion. The card was digitally printed, with a matte finish on the black and contact information side. The flame was embossed with a glossy finish to help it separate and stand out from the flat background.
