Frozen food
frenzy
I was in charge of developing the creative as well as overseeing the creation of a myriad of advertising elements to promote a new initiative that supported selling frozen foods in March 2023. The promotional materials included a broad range of items – in-store signing, print ads and digital advertising.
Logo Design
We chose a name and treatment that was playful, dynamic and energetic and aligned with the game while helping to enhance visibility. What is also notable about this project is the final details for the promotion were delayed and impacted progress of the creative. I developed and designed the logo in about an hour to ensure deadlines would be met.
Poster Design
I supervised the creation of all of the advertising materials used to promote the initiative. We featured a large sign at the front of the store to introduce the conception, promote the key sponsored items and highlight 2 unique promotions.
Special Displays
There were several unique merchandising displays that presented opportunities for advertising. The new logo was used to highlight a special die-cut sign to promote the freezer offer.
Circular Design
I directed the team of designers working on multiple pages of the weekly circular, ensuring consistent and effective treatment and messaging.
Digital Design
We developed a diverse collection of digital elements to reach and engage our audience, including email blasts (shown), website graphics, online game graphics and interface and more.
Award Winning!
The results were recognized by the industry, and we were awarded a Golden Penguin Award for the best overall marketing campaign in 2023 by the National Frozen and Refrigerated Foods Association (NFRA).
